people

Giorgia Freddi

Director Communication, Corporate Responsibility & Public Affairs at AXA Italy
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Giorgia Freddi

Giorgia Freddi graduated in Literature and Philosophy at the Alma Mater in Bologna and after an experience in the educational sector, since 2000 she started her career in communication and media relations. In 2002 she joined the Hera Group, the multi-utility based in Bologna specialized in environmental, water and energy services as Head of the press office, taking care of the positioning of the Group following the listing on the Stock Exchange, until she became Head of Media Relations and Content. In 2010 she joined Groupama, as Director of Communication and External Relations of the Italian Branch, with the responsibility for advertising, events, sponsorship, digital communication, internal communication and P.R. Starting from 2017, in addition to the previous assignment, she also acquired the responsibility of the Marketing Department, focusing on the development of digital tools for agents and customers. Since 2019 she has been Director of Communications, CR and Public Affairs of the AXA Italia Group, reporting directly to the Chief Executive Officer, being a member of the Executive Committee. She has gained over 20 years of experience on internal / external communication strategies and marketing, succeeding into the creation of brand value and corporate reputation, with a strong focus on media relations activities. Giorgia Freddi is also a member of the Board of Directors of Angels For Women, the first network of Business Angels in Italy dedicated to investing in high-potential female startups, founded by AXA Italia and Impact Hub Milano.